Proof of Work
Real work, real numbers. Here's what I've built — and how I built it.
KoinX is a crypto tax platform helping retail investors and traders calculate, manage, and file their taxes accurately. When I joined in April 2023, they had ~1.5K monthly organic visits, an existing content strategy, and a team that needed structure — but no system to scale.
I rebuilt the content operation from scratch, launched programmatic tool pages, and expanded into six international markets. Traffic grew from 1.5K to 5K in the first year, then accelerated to 25K by January 2025 and 30K+ by September 2025 — a 20× overall increase. Organic became their primary acquisition channel.
KoinX sits in Google's YMYL (Your Money, Your Life) category — crypto tax — where trust signals are scrutinised more strictly than almost any other niche. The specific challenges:
UrbanGround is a real estate platform operating across Germany and India. When I joined, organic traffic was negligible — 484 monthly visits — in a space dominated by large, established portals with significantly more authority and budget.
The focus was on-page SEO, property listing content, and ad copy — working alongside a Senior Digital Marketer who handled link building and paid campaigns. In under three months, monthly traffic grew from 484 to 3.8K+, reaching 5.1K by the time I left.
Youth Ki Awaaz is one of India's largest youth media platforms — already performing well organically when I came in. My engagement was focused on sharpening what they had: a full SEO and technical audit, SEO topic strategy for their existing Web Stories, and standardising editorial workflows so quality and discoverability scaled with their publishing volume.
With the right topic strategy applied to Web Stories, high-performing articles hit 10K+ page views — compounding results on a channel that was already live.
ZeroFlux operates in one of the most difficult niches to rank in — real estate newsletters. High editorial standards, low search volume, niche audience. They had zero organic presence when I came in.
My role was scoped to strategy and setup: content plan, SEO architecture for the blog, and execution guidelines. Purely through blog content — no paid traffic, no link building — the site went from 0 to 100 monthly clicks in two months.
Also Worked With
Across web3, SaaS, edtech, logistics, fintech, and real estate.
What's Next
Let's start with a free strategy call. I'll take a look at your current organic presence and share what I'd do first.